40 Days of Hapiness
Every time you enjoy a piece of Hershey's chocolate, it puts a smile on your face. We love this notion so much it inspired us to create a "happy" promotion where we give away prizes or "Trocitos de felicidad" every day during chocolate season (40 days).
The promotion ran 2 years straight and has been one of Hershey's most successful online promo's to date. It also got lot's of traction in social and recieved tons of blogger mentions.
The promotion was supported by print, radio, instore, online, and social initiatives.
40 Days Of Happiness Year 2
The following are examples of the second year of the chocolate season promo.