I was the lead creative in a high profile project for Samsung where they challenged us to use digital media to make a splash at IFA 2009, one of the biggest consumer electronics events in the world, despite the fact that they would not be announcing a new product or service. To accomplish this we created a microsite that brought home Samsung's world-class design through Augmented Reality. Visitors to the conference received an AR glyph and could see how Samsung's flagship LED TV would look in their homes, offices or anywhere they could point their computer's webcams. The site was also a hub for user-submitted content and buzz around the IFA event.
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