I was the lead creative director on the Aon Cyber Solutions engagement where we helped Aon develop a new go to market strategy, new brand identity, and new communication pieces to position them as a key player and the first in mind in a crowded and ever-changing cyber security world. With the acquisition of key cyber security firms Aon was well positioned to be that dominate player. This is also where the challenge arose. The challenge was to bring various firms together under one brand umbrella both physically and digitally while maintaining a unique identity from the larger firm. Our strategy was to position Aon Cyber Solutions as a versatile partner that gives its customers confidence to tackle whatever cyber risk challenge comes their way. This was achieved by creating a new brand positioning, new messaging framework, new visual design system, new website, new print collateral system, new marketing collateral system, and more.