C'mon and take a free ride! :30 TV Spot
C'mon and take a free ride! Radio Spot Version 1
C'mon and take a free ride! Radio Spot Version 2
Brightline "C'mon and take a free ride!" Campaign
Brightline, a premium high-speed rail service in South Florida, paused during the pandemic but returned with an optimistic "C’mon and Take a Free Ride" campaign, offering complimentary seats to boost ridership. The multi-channel campaign (television, radio, digital, social, film, and out of home activations) performed exceptionally well, breaking pre-pandemic records by exceeding current ridership numbers by an average of 13% since 2019.