Coca Cola's "Estadio De Todos"
Coca Cola's "Estadio De Todos" served as the ultimate soccer content hub during the World Cup in Brazil. It offered tutorials, interesting facts, and motivational stories to elevate your soccer game. The site, a collaboration between Coca-Cola, POWERADE, and the FIFA World Cup™, reached a global audience through various platforms and languages, making it a massive success for Coca Cola. Social media and paid media campaigns were also employed to boost traffic and excitement. Fans even had the chance to win a trip to Brazil to watch the games.