I was the creative director on the following ads that were created to promote the Dell XPS12 and it's convertible functionality.
I ideated, creative directed, co-designed, and managed the ads from concept to completion.

Dell XPS12 Print Ads
The XPS12 is a convertible product (laptop and a tablet in one) so it has the versatility to let you work and play in one device. The following print ads were created to highlight that defining feature.

Dell XPS12 Series 2 Print Ads
Another set of print ad concepts to help promote the XPS12 launch.

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