I was the creative director on a content platform created for Hershey's chocolate called "Trocitos De Felicidad" or Little bites of happiness. Trocitos De Felicidad was developed to bring small happy digital experiences to consumers every month in the form of digital games, social games, giveaways, and downloadable content.
Trocitos De Felicidad
Inspired by Hershey's signature chocolate bar that featured small breakaway pieces, we developed a content hub that delivered little moments of happiness that our fans could engage with. It lived within the Hershey's LATAM division website and the "Trocitos De Felicidad" we created consited of games, videos, meme's, and funny internet news.
Below are a few examples of those "Trocitos".
Play the Frase-O-Matico here: