I was the lead creative director on an engagement to compel South Florida residents to “drive less, live more” by reintroducing the benefits of public transit in visual stories and building trust through more transparent and seamless experiences. I created a compelling design platform that positioned Miami-Dade Transit vehicles as a portal between here and favorite local places and experiences. The system engages audiences by inviting them through visual portals created in the iconic "M” of Miami-Dade Transit vehicles by showing locals the adventures that await on the other side of the ride. The ‘portals’ connect locals with the things they love: noteworthy city events, destinations, social happenings, landmarks, & adventures around the city.
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