I creative directed a 12 part video series for Powerade where Hérculez Gómez taught the audience how to become "Una máquina goleadora" or a goal machine. The videos lived on the Coca Cola World Cup website "Estadio De Todos" and on social media.
Role:
I ideated, creative directed, co-designed, and managed the campaign from concept to completion.

We created a series of 12 branded Powerade soccer tutorials starring Hérculez Gómez, which taught visitors of "Estadios De Todos" how to become  "Una máquina de goles". The videos live on Powerade's® Youtube channel and on Coca Cola's® "Estadios De Todos" content hub.


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