Powerade Sweat Shirts

Smart t-shirt technology developed for Powerade that helped push athletes to the next level and reminded them to hydrate. Role: I ideated, creative directed, co-designed, and managed the prototype from concept to completion.

#powerthrough - Work to deserve it.

Description
What if your workout clothes told you when you should hydrate and incentivized you to do more? Introducing Powerade SweatPower Gear, a series of T-shirts that react to sweat when you work out, changing colors and revealing hidden messages.

Where could you get them?
In select gyms, and sponsored events such as 5K runs and crossfit events.

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