Introducing "New Legacy": A visionary brand concept for PwC, a global consultancy. The big idea was to blend rich history and progressive thinking. This design celebrates PwC’s heritage and values while emphasizing a commitment to shaping a promising future. The concept embodies a seamless transition from tradition to trailblazing, symbolizing PwC's adaptability and pioneering spirit. With "New Legacy," PwC aims to inspire trust, attract clients, and remain a beacon of excellence in the consultancy world.