Dell "Rivals" Global World Cup Campaign
I was the lead creative director on the global world cup campaign for Dell named "Rivals". It told the story of clever one-upmanship between the two rivals Pedro & Paulo. Their fanatic connection brought to life the different ways they used Dell technology to connect like never before. In the end it showed that Dell Tablets are the best way to connect with your friends as well as your rivals. The campaign and "Rivals" story came to life as a fully integrated campaign in tv, digital, social, print, & OOH.
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