"Impulse" Apple Watch App

The worlds first Apple Watch app that helps let your heart make the fashion decisions for you. The Situation: Customer retail shopping experiences can be filled with difficult decisions. Sometimes, even seemingly good situations like struggling to decide between two awesome pairs of shoes can make a luxury shopping experience vexed. The Solution: Our idea is to make difficult shopping decisions a thing of the past. By leveraging the Apple Watch’s native heart monitoring technology, we plan to analyze customer’s physical and emotional reactions to retail products and turn them into non-biased suggestions powered by their heart. Role: I ideated, creative directed, co-designed and managed the project from conception to completion.

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